![]() Over the next four years, Ostroff spent more than $1 billion on the business, licensing shows, buying production studios, and signing exclusive deals with celebrities, including the Obamas, Kim Kardashian, and Prince Harry and Meghan Markle. Rogan, a comedian, actor, and former UFC commentator, signed an exclusive deal with Spotify in 2020 for his podcast The Joe Rogan Experience that is reportedly worth 100 million, according. Although she had no background in podcasting-or music, for that matter-her time in TV taught her how to talk to talent. Spotify Technology SA was just starting to build its podcasting business when Ostroff joined, and it needed to find a splashy way to attract listeners. She took the job as Spotify’s chief content officer in 2018 to make a new kind of hit. But after more than three decades in TV, Ostroff saw that a generation raised on the internet had forsaken cable for apps like TikTok, YouTube, and Instagram. “Being at the forefront of ‘what’s next’ has always driven me,” she told the news site of Florida International University, her alma mater, in 2020. A former local news reporter, she’s credited her success to knowing what young people like. No Joni Mitchell If not Joni, then maybe Brené Brown All are embroiled in a debate around The Joe Rogan Experience, one of Spotify’s most popular podcasts and many. ![]() ![]() Theo Von is a stand-up comic and podcaster. Dawn Ostroff rose to the top of the TV industry in the 2000s by developing deliciously addictive shows such as America’s Next Top Model and Gossip Girl. And yes, every time you listen to Joe Rogan on Spotify, you make the company money: the podcast still has adverts in it, earning payments based on audience size, but Spotify’s deal with the. Listen to this episode from The Joe Rogan Experience on Spotify.
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